YouTube is a platform ripe with opportunities for individual creators and businesses alike. But what separates the most successful channels with millions of views per video from those that never end up gaining traction and seeing the light of day? Proper use of keywords. Keywords are the phrases your audience searches to discover your content.…
Whether you’re starting a channel for fun or you’re using it to grow your existing business, YouTube keyword rank tracking is of the utmost importance. Without it, how would you know what sort of impact your videos are having? How would you make adjustments to strategy? We’ll walk you through how to track keywords for…
One of the worst things you can do in SEO is cannibalize your efforts – meaning you are trying to rank multiple pages for the same keyword. The inevitable result is that none of the pages rank since Google doesn’t know which to prioritize. Or, maybe you're trying to rank too many keywords on a…
Etsy is a platform bursting with opportunities for sellers, allowing you to connect with customers looking for your exact products. It’s easy to get setup and then the sales start rolling in – or so you’d hoped. But as you’ll soon discover, there’s a bit more that goes into creating your storefront and listings in…
Whether you’re trying to rank your product listings organically to drive more profitable sales or you want to fine-tune your keyword targeting for paid advertising, effective keyword research can make or break your results. It’s far too easy to get bogged down by all the keyword metrics, and it’s only going to get worse. Tools…
We probably don’t have to remind you that not all keywords are created equal. There are so many different metrics to consider, from search volume and difficulty to relevancy, user intent, and more. But let’s zoom out and look at the two main categories of keywords: long-tail vs short-tail keywords. Each has its place, and…
How to Find Keyword Difficulty Maybe you’re trying to build a niche site and want to gauge the competition. Or, perhaps you’re trying to conduct paid advertising and want to stretch your budget as far as possible to drive more cost-efficient conversions. Either way, you need to understand the role of keyword difficulty and how…
Where to Include Long-Tail Keywords in Website So you’ve followed our keyword research checklist and uncovered a wealth of opportunities to optimize your website – great! But now what? Understanding what to do after keyword research is just as important as the keyword research itself, if not more so. If you don’t know where to…
