Most Important Keyword Research Metrics to Know

Whether you’re trying to rank your product listings organically to drive more profitable sales or you want to fine-tune your keyword targeting for paid advertising, effective keyword research can make or break your results. It’s far too easy to get bogged down by all the keyword metrics, and it’s only going to get worse. Tools…

How to Find Keyword Difficulty

Maybe you’re trying to build a niche site and want to gauge the competition. Or, perhaps you’re trying to conduct paid advertising and want to stretch your budget as far as possible to drive more cost-efficient conversions. Either way, you need to understand the role of keyword difficulty and how to assess it for any…

Where to Include Long-Tail Keywords in Website

So you’ve followed our keyword research checklist and uncovered a wealth of opportunities to optimize your website – great! But now what? Understanding what to do after keyword research is just as important as the keyword research itself, if not more so. If you don’t know where to include long-tail keywords in website then all…

LSI vs Long Tail Keywords: What’s the Difference?

Keywords in general are the terms users search when trying to find specific information, products, or services. But there are many different types of keywords, each of which has its place in helping you plan and execute an effective SEO strategy. Today, we’ll compare and contrast two very common variations: LSI vs long tail keywords.…

How to Use Keywords on Etsy

Etsy can present a treasure trove of opportunities for sellers to make a living doing what they love. But what separates those who dominate a niche from those who never end up getting discovered? Effective Etsy SEO. If you haven’t already, start by reading our guide on how to do Etsy keyword research. The method…

Does Keyword Density Still Matter?

Does Keyword Density Still Matter? It’s safe to say SEO has evolved from its humble beginnings back in the early 2000s. You used to be able to stuff keywords on a webpage with no regard for content quality or readability. It ranked – nobody cared what it looked like! For better or worse, search engines…