How to Use Keywords on Etsy
Etsy can present a treasure trove of opportunities for sellers to make a living doing what they love. But what separates those who dominate a niche from those who never end up getting discovered? Effective Etsy SEO.
If you haven’t already, start by reading our guide on how to do Etsy keyword research. The method we show you for finding keywords on Etsy is unlike any other and will set you up for success.
Then, it’s just a matter of knowing how to use keywords on Etsy – that’s the topic of discussion for today. We’ll walk you through perfecting your product title and description, configuring your Etsy shop title, and using tags, categories, and attributes.
Get started on the right foot using our free Etsy keyword tool today. It pulls insights directly from the Etsy platform so you’re working with the most accurate data available. Streamline your Etsy SEO journey with our tools today!
How to Use Keywords on Etsy
Learning how to use keywords on Etsy can set you apart from other sellers and ensure your listings come to the top for your most valuable keyword opportunities.
You probably know that you should include these top keywords in your title and description – but how should you craft the title to maximize resources? And, where else can you put keywords on Etsy? Here’s how you can maximize the use of keywords in your listings.
Product Title
This is the most important piece of the Etsy SEO puzzle. The title is the first thing potential buyers see, and it’s heavily weighted in Etsy’s search algorithm as well.
We suggest starting the title with your primary keyword. Etsy’s search algorithm gives more weight to the words at the beginning of the title, so put the most important keywords front and center.
You can include other relevant keywords that describe the product’s main features, such as color, size, material, or style after the primary keyword to capture more specific searches.
While it’s important to include multiple keywords, ensure that your title still reads naturally. Overloading your title with keywords can make it look spammy and may turn off potential buyers. Write for humans first, search algorithms second.
Example Title: Instead of “Handmade Scarf,” use “Handmade Wool Scarf, Soft Knit Winter Scarf, Cozy Warm Wrap in Burgundy.”
Product Description
Your product description is another important place to strategically incorporate keywords. While Etsy doesn’t weigh descriptions as heavily in their search algorithm as titles and tags, it’s not something you should overlook.
Include your primary and secondary keywords within the first few sentences of your product description. This ensures both the Etsy algorithm and your potential buyers can quickly understand what your product is and what makes it unique.
Use your keywords to give detailed information about the product, describing its features, uses, and benefits to make it crystal clear why it stands out from similar products. Better yet, use storytelling to make your product more appealing and relatable.
We mentioned you should write your title for humans first, and algorithms second. This is even more true of your title. At this point, the user has already clicked through to your product – now you just need to sell them!
Etsy Shop Title
The product title is what most people focus on, and for good reason. Don’t neglect your Etsy shop title, though! This is yet another opportunity to use your keywords effectively. It’s visible in search results and can help your shop appear in search engine listings outside of Etsy.
Just like with product titles, place your most important keywords at the beginning of your shop title. Only this time, you’ll be using keywords that describe your brand offerings as a whole – which means the keywords might be a bit more generic.
Your shop title should be clear and to the point. While it’s important to include keywords, make sure the title remains easy to read and understand.
Example Etsy Shop Title: “Cozy Knitwear Shop | Handmade Scarves, Hats, and Gloves”
How to Use Tags on Etsy
Tags are one of the most powerful tools for driving organic traffic to your Etsy listings. You can use up to 13 tags per product. They should cover a wide range of keywords and phrases that shoppers might use to find your products. Here are some tips on how to use tags on Etsy:
Use All Available Tags
Maximize your reach by using all 13 tags for each listing in your shop. This gives you more chances to match with a buyer’s search.
Include Variations
Think of different ways people might search for your product. Use synonyms, plural forms, and common misspellings as tags.
Target Long-Tail Keywords
Etsy long-tail keywords are more detailed, specific phrases that might have lower search volume but are often easier to rank for.
Focus on Relevancy
Only use tags that are directly relevant to your product. Even if the search volume is high, irrelevant tags hurt your SEO and confuse potential buyers.
Leverage Seasonal Keywords
If your product is relevant for a particular season or event (like Christmas or weddings), include these keywords in your tags.
Looking back at the example we’ve been using throughout this guide on how to use keywords on Etsy, here are a few tags you may consider: “Handmade Scarf,” “Winter Accessories,” “Knit Scarf,” “Burgundy Scarf,” “Warm Wrap,” “Cozy Fashion,” “Christmas Gifts for Her”.
Don’t Forget the Categories or Attributes!
Finally, you should round out your Etsy SEO efforts by using categories and attributes. These help further define your product and improve its chances of being found in relevant searches. They act like additional tags, so it’s essential to choose them wisely.
Select the category that best describes your product. They’re pretty broad, so choose one that accurately reflects your product type. You might have access to subcategories depending on your parent category. These help you drill down further for more accurate placement.
On the other hand, attributes allow you to add more detail to your listing, such as color, size, material, and style. These function similarly to tags and can enhance your product’s visibility in search results.
Adjust your categories and attributes to reflect seasonal changes, trends, or new keywords that might become relevant. Your keyword tracking will help you inform any tweaks to your strategy. That being said, here are a few examples of how you could use categories and attributes:
For a handmade scarf, your categories might be “Accessories > Scarves & Wraps,” with attributes like “Material: Wool,” “Color: Burgundy,” and “Style: Winter Fashion.”
Tracking Keyword Rankings on Etsy for Future Improvements
Once you’ve optimized your Etsy listings with carefully selected keywords, it’s time to sit back and watch the traffic flow in. It’s important to set up keyword tracking so you can see how your efforts are performing for your most important keywords. Here’s why you can’t overlook it:
- Visibility: Whether your products are appearing in the top results for your targeted keywords.
- Keyword Effectiveness: How well specific keywords are driving traffic to your listings.
- Competitor Analysis: How your rankings compare to similar products from competitors.
- Strategic Adjustments: When and where to make changes to improve or maintain your rankings.
The good news is this is a feature you’ll gain access to with Keysearch. Identify which keywords are driving the most traffic and conversions, and consider focusing more on these.
If you notice a drop in rankings for certain keywords, act quickly. Investigate whether the decline is due to increased competition, changes in Etsy’s algorithm, or something else. Adjust your listings, tags, or marketing strategies to counteract the drop.
You can take things further with A/B testing, too. Implement changes in stages and track their impact on rankings. We recommend testing different titles, descriptions, or tags – but only test one change at a time.
If You Haven’t Already, Uncover the Best Etsy Keywords With Keysearch!
You can set yourself up for success in Etsy SEO with Keysearch. If you haven’t already used our free SEO tools to find the best opportunities in your niche, take the first step today!
More than 10,000 people use our comprehensive SEO toolkit to map out and execute effective SEO strategies across a variety of platforms. We help you find the low-hanging fruit where optimal search volume and low competition intersect so you can maximize your resources.
If you’re wondering how to find niche keywords for your Etsy shop, you’ll love our niche finder or long tail keyword generator free. These can be complemented with our LSI keyword tool, keyword difficulty tool, and keyword grouping tool.
When it comes time to create content for your Etsy storefront or a blog that you use to send traffic to your Etsy shop, you can use our keyword density tool and duplicate content checker tool.
You also gain access to tools for other platforms, like our free YouTube keyword tool, Pinterest keyword research tool, Amazon keyword research tool, and more. From a robots txt generator to SERP simulator, Keysearch has everything you need for your keyword research checklist.
So, what are you waiting for? Find more tips on how to automate keyword research in our blog, like how to check keyword density, what is a good keyword difficulty score, how to do Pinterest keyword research, how to do Amazon keyword research, or how to do keyword research for YouTube.
Otherwise, now that you know what to do after keyword research and how to use keywords on Etsy, it’s time to get to work so you can start dominating the SERPs!
Final Thoughts on How to Use Keywords for SEO Etsy
That wraps up our guide on how to use keywords for SEO Etsy. From optimizing product titles and descriptions to leveraging tags and categories, these steps will boost your shop’s visibility and drive sales.
To make sure you’re actually using the right keywords, though, find the best opportunities with Keysearch and set yourself up for success. Still not convinced it’s the right tool for you? See how it stacks up to some of the most popular keyword research tools below:
Or, get started with Keysearch today and see for yourself how much simpler it can make your Etsy SEO efforts. Put these tips on how to use keywords on Etsy into practice today!
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