One relatively unknown feature of Keysearch is the ability to use an underscore as a wildcard for Google Suggest searches. What this means is wherever you place an underscore, Google Suggest will automatically fill in the underscore with relevant keyword phrases that you would most likely not have found otherwise. I personally love this technique and it is a great way to generate keyword ideas when I am having a bit of trouble coming up with ideas on my own. So let’s take an example.
Using The Underscore To Get Ideas
In this example, let’s say I am looking to target products. Normally I would generate ideas by searching Google Suggest for things like cheap TVs for sale, cheap phones for sale, or something like that. Now those would be specific searches and I’d probably need to do a lot of them to find some winners. With this technique, we are just going to replace the 2nd word with an underscore. So “cheap _ for sale”. Now, let’s take a look.
You’ll see that Google automatically filled in the underscore with many high traffic keyword phrases without us needing to be specific in what we’ve searched. Now, how cool is that!
I think you can start seeing just how valuable a feature like this is. Not only for generating keyword ideas but also for drilling down specifically and finding great hidden keywords in your niche. There are really infinite possibilities as to how you can use this feature. It opens up tons of keyword research opportunities that you just wouldn’t find with a regular Keyword Planner search.
We are basically using Google’s brainpower to help us find great hidden keywords. Keep in mind that this feature is exclusive to Google Suggest and won’t work with the other search types.
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