Going in Depth With Deep Analysis
By Dan Published Updated 3 min read
Quick answer
Deep Analysis gives you an in-depth look at the top 10 Google results for a keyword. On top of the usual competition table, it adds domain age, Facebook and Pinterest stats, a search trends chart, exact match domain checks, common 1 to 3 word phrases, and CSV or PDF export.
Key takeaways
- Open Deep Analysis with the button next to the keyword score on the Research page.
- It adds domain age, Facebook and Pinterest stats to the competition table.
- It shows a 12-month search trends chart and which exact match domains are free.
- The LSI Keywords tables list the most common 1, 2 and 3 word phrases on the top 10 pages.
- You can download the results as a PDF or CSV, or download just the LSI words.
The deep analysis feature allows you to really dive into the top 10 results of a keyword and get a very in-depth look at the competition. First, let’s take a look at where you can find the Deep Analysis feature. You’ll see the “Deep Analysis” button right underneath the main keyword score on the Research page, next to the PDF and CSV export buttons.
Now that we know where to find the Deep Analysis feature lets take a look at what it does.
Getting an In-Depth Look at The Competition
When you first load the Deep Analysis results for a keyword it will take a few seconds. After that initial load time, the information is saved and you won’t need to wait again to access the information. The Deep Analysis feature shows all of the info available in the normal competition analysis table but adds a few important things.
Domain Age – This gives the approximate age of the current domain in years. Google says domain age on its own isn’t a ranking factor, but older sites have often built up more links and content over the years, so younger domains can be a sign of easier competition.
Social Stats – This shows how many times each URL has been shared on Facebook and pinned on Pinterest.
LSI Keyword – This shows the top 1-word, 2-word, and 3-word phrases that exist in the on-page content for the top 10 sites. This way you can see which words and phrases the top 10 results have in common.
Keep in mind all of this is in addition to the regular information already shown in the normal competition analysis table.
You’ll notice the 3 parts of the Deep Analysis section. The top part shown below gives you a look at the 12-month search trends chart and which exact match domains are still available. It also gives you the option to export the results and shows the competition score.
The 2nd part is the main table showing you all of the main information about the top 10 results but this time with more info than the usual chart. As usual, it is color-coded to show you the areas where the competition is strong and in what areas the competition is not so strong in regard to SEO.
The 3rd and last part of the deep analysis section is the LSI Keywords section. Depending on how many LSI words were found will determine how big this table is.
What to Do With All of This Information?
For many users, the deep analysis feature might be overkill. The competition score KeySearch calculates already takes most of this information into account. The Deep Analysis feature is mainly for those who really want to dive into a keyword and know all of the ins and outs of the competition.
Also, the LSI feature is an excellent way to develop content ideas if you decide to target a specific keyword. It’s basically showing you the main topics and phrases the top-ranking pages already cover for that specific keyword. This way you can tailor your content accordingly.
All in all the Deep Analysis feature is a great way to really dive in and learn as much as you can about your competition. As usual, this feature is only available with KeySearch!
